Good, bad, interesting…
It really is as simple as this:
1. It takes very little set-up.
2. It takes very little time to payoff.
3. It engages the listeners’ imagination and creativity.
4. It is genuinely entertaining.
5. It is easily repeatable: to friends, co-workers, et.al.
6. It works in any daypart.
7. It can become a benchmark bit.