The Perfect Radio Bit

Good, bad, interesting…

It really is as simple as this:

1. It takes very little set-up.

2. It takes very little time to payoff.

3. It engages the listeners’ imagination and creativity.

4. It is genuinely entertaining.

5. It is easily repeatable: to friends, co-workers,

6. It works in any daypart.

7. It can become a benchmark bit.