But what can you do?

A “brutal yet universal truth: you can work hard to pursue your dreams and simply not have the talent to achieve them.” (from an article in The Guardian)

Most of the arts are so subjective. I thought “Everything, Everywhere All At Once” was brilliant, one of the most creative films of the year. My wife couldn’t sit through it, and my sister called it “a hot mess.“

I have absolutely loved some books, yet when shared with friends or book clubs, seen that these other readers can’t even finish, much less like what they’ve read.

And this is true for Radio too, I think.

I mean, we have ways to measure objectively how listeners are responding to an air talent, sort of, anyway.

Format matters. Commercial load matters. Stationality matters. Management matters. Competition matters. Signal strength matters.

So, I’m loathe to tell any air talent that they really don’t have enough talent, or the right kind of talent, to be great. Even when, in my heart of hearts, I believe that.

I’m older now and I’ve learned that I may be wrong. In fact, I am often wrong.

Still, “there’s a truth that nearly everyone faces at some point in our careers: that there’s going to be someone – likely many someones – better than you at the thing you love doing the most.” (The Guardian)

Would you want someone you trust to tell you that truth, no matter how brutal and crushing it must be, or would you rather just slog along, content to be able to earn a living (barely) doing something you enjoy?

What say you?

If you love what you’re doing and you are genuinely fulfilled by doing it, is that enough?