The Mystery Box

It’s magic!

The blank page that faces you each day before you go on the air is magic.

The piece of content you are about to share with your listeners is full of infinite possibilities. Like quantum mechanics, what actually happens is totally dependent on you and what you choose to say.

If you want to understand your true role on your radio station, no matter where in the world you are as you read this…

if you want to understand real audience engagement, watch this:

 The Mystery Box


And thanks to Mark Ramsey for making me aware of this TED Talk.