vs the most liked…

According to Wired.com, “People watched the equivalent of 1,600 years’ worth of Super Bowl ads on YouTube last year. Nearly 40% of that viewing time happened before game day, with another 300,000 hours during the game itself.”

There’s usually a gap between the most loved, most talked-about ads on Super Bowl Sunday and the ones that turn out to be most effective.

I had picked the “Dorito Dogs” as my favorite before the game, and it actually turned out to also be the most effective.

Here are both Top 10 lists from Ad Age: