Your morning show isn’t doing this because…?
Have you seen “The Morning After” on Hulu? Here, check it out…
The only reason I can see that your Morning Show isn’t already offering something like this on your station web site is an over-active legal department.
Rather than ask your staff to blog, ask them to provide some entertainment, some content that might actually draw a lot of repeat traffic to your web site.
We are still in show business, right?