The Letter

The Letter

And the story behind it…


It’s hard to see how she can defeat the most powerful man in the Senate, but the odds were against her ever becoming a fighter pilot and that didn’t stop her.

I’m impressed by this first spot, the start of this campaign, telling a story that some will feel as true, because politics, like everything else, starts with emotions:

We feel before we think.

We feel before we act.

Whatever we’re selling, we need to remember that.