The Last Radio Station on Earth

Recognize yourself?

For every minute that passes in real time, 60 hours of video are uploaded to YouTube.”

“Sixty hours every minute. That’s five months of video every hour. That’s 10 years of video every day.”

“More video is uploaded to YouTube every month than has been broadcast by the three big TV networks in the past 60 years.”

“There’s never been an object like YouTube in human history. It gets 4,000,000,000 page views a day, which adds up to 1,000,000,000,000 — thats a trillion — a year.”

“It has 800,000,000 users (about the same as Facebook) who watch 3,000,000,000 hours of video a month (that’s 340,000 years). Human civilization now generates massive quantities of video footage simply as a by-product of its daily fucntioning…” *

Watch this:

If you substitute the words “radio station” for “advertising agency,” couldn’t this describe us?

If, as it seems the internet makes possible, there are millions of people qualified to do what you do, what makes you special?

What makes you worth the money you’re being paid?

You’d best get about creating that distinction, or step aside…



*All quotes from TIME: The Beast with a Billion Eyes