“Core and Comfort Needs will, of course, continue to play a huge role in the economy; but for the first time in history, it is Flourishing Needs that will begin to provide major opportunities for the organisational genius, commodifying power and muscle of business. Some of the most profitable businesses of the future will be those that understand the trickier, more elusive needs of our hearts and souls that have hitherto eluded the grasp of commerce. We will be the richer for it, in every sense.”
Such an important insight. If you’ve got 2 minutes, you can see the whole thing HERE.