Of course it is!
“Lots of factors played a role in Netflix becoming the world’s biggest TV platform within the space of a decade, but adopting the consumer and artist-friendly model of not including commercials absolutely helped.
Viewers love watching TV without annoying interruptions, and going back to the earliest days of HBO and Showtime, audiences have demonstrated a willingness to pay more for a better experience.
So naturally, the hottest trend in streaming right now is … adding commercials to previously ad-free platforms.”
You can read the full story HERE.
This won’t surprise anyone working in Radio.
We’ve all seen so much evidence that listeners hate clutter and endless spot sets that we’d be rich if we’d been paid $1 for each viewing.
That clutter and quest for double digit profit may yet kill our business, so I hope these streaming companies pay attention when their customers start to complain.