Ever!

I love this idea.

Part of the beauty is that Volvo gets us to think about their cars while we watch other company’s car ads.

And it’s a bargain, especially compared to the cost of Super Bowl ads.

Who would you give a Volvo to?

Radio should do something like this, something that gets your listeners to think about your station or your talent while they’re watching the Big Game.

Oh, sorry, I forgot.

Radio doesn’t have local promotions budgets anymore.

Never mind.