I love this idea.
Part of the beauty is that Volvo gets us to think about their cars while we watch other company’s car ads.
And it’s a bargain, especially compared to the cost of Super Bowl ads.
Radio should do something like this.
Oh, yeah, I forgot. Sorry. Radio doesn’t have promotion budgets any more.
Radio should do something like this, something that gets your listeners to think about your station or your talent while they’re watching the Big Game.
Oh, sorry, I forgot.
Radio doesn’t have local promotions budgets anymore.