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Have you seen the new Levi’s jeans campaign?

I know I’m way outside the target range but I still don’t get how this ad sells jeans:

Good CGI, great choreography, but Levi’s isn’t selling either. They’re selling jeans.

If you get this ad, please explain it to me.

OTOH, I really like this new Colgate ad, especially the tag line:

In this age of perfect teeth, artificially whitened several times a year, it makes those of us with a gap or two incredibly self conscious.

I’m not sure if a toothpaste ad can heal all that insecurity, but celebrating imperfection certainly can’t hurt.