The Engagement – Erickson Media


The Engagement

The Engagement

The “Most Likeable” TV ad of the week

This TV spot was voted “Most Likeable” last week. What’s not to like?

The spot tells a story with which we’re all so familiar we don’t even need dialogue. Every image supports the narrative.

It’s got plenty of “awwwww” factor. It speaks to women’s hearts, not their brains.

In fact, it does it so well, it may not do so good a job selling cat food. Time will tell.

Meanwhile, there’s a lot you can learn about right brain narratives by watching this…