The Doorbell – Erickson Media
   

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The Doorbell

The Doorbell

Pissed off, part two…

Well, yesterday’s post was an exercise in using emotion to generate action.

It worked.

A lot you emailed.

So, here’s another way to learn the same lesson, using video…

 

It’s not the politics I care about here, it’s the way the story affects you emotionally, how it makes you feel.

This spot is really effective.

And it’s part of the reason 2012 is going to be a tough year for incumbents, for both parties.

 

My thanks to Bob Wood for sending me the link.