What do you make of this?

It’s a beautiful spot.

I can picture the actor doing the VO, though I cannot think of his name. He was one of the bad CIA guys in the Bourne movies.

The music is inspiring, as one of the commenter’s noted, very close to the music from Edward Scissorhands.

But what is it selling?

I admit, I would probably watch this every time it’s on TV (until I grew tired of it) because I love the concept and the execution.

I’m just not sure it would ever lead anyone to buy a beer. Are you?