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The Choice

The Choice

Up to you…


Our choice is profound, and more urgent every day: either do a job where your best judgment is required, or do a job where management will work hard to replace you with someone cheaper. Race to the top, race to the bottom. Either way, you might win. Up to you.”      

That’s Seth Godin and he is uncomfortably close to what is happening in our industry, right now.

And if you think you can just avoid this choice, then you’ve already made one, as Radio has proven too often this past few years.