It’s science…

I don’t care how many VPs of Programming you have, there is solid evidence that hiring someone outside your normal circle will bring more creative solutions to your problems, faster.

Check it out: The Case for Consultants

And, yes, I know there are consultants out there who try to impress with their 700 page music analyses and fancy PDF color charts, but that’s why you have to dig a bit deeper than just the guys who buy the best trade ads and court publicity constantly.

Look for someone who can give you and your station the time needed to become part of your team.

We’re out here…