Brilliant!
Radio has always struggled to show how it is used.
Images of people sitting in an office, or a car, interspersed with artist video clips or bits of songs.
They all come across as contrived and self-serving.
Notice how IKEA shows its product in everyday use, but in elevated images.
They let us see ourselves in these on-screen people, our better selves.
I think it’s brilliant.
https://youtu.be/GITR6O59TIo