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The Blue Bag

The Blue Bag

Brilliant!

 

Radio has always struggled to show how it is used.

Images of people sitting in an office, or a car, interspersed with artist video clips or bits of songs.

They all come across as contrived and self-serving.

Notice how IKEA shows its product in everyday use, but in elevated images.

They let us see ourselves in these on-screen people, our better selves.

I think it’s brilliant.

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