“I think the big insight that I had is that having a purpose as a company and being a profitable successful company are not at odds with each other. They go hand in hand. In fact, I would argue that if you don’t have a purpose, you’ll be less successful.” ~ Dan Schulman, CEO, PayPal
What is the purpose of your company?
What is your purpose in working there?
It couldn’t hurt Radio if one of our big consolidated companies articulated a reason behind the effort, beyond making themselves wealthier.
Of course, then they’d have to actually do what they purport to believe in; we would need more than mere words.
Still, I think there’s so many talented people who would flock to such a radio company if it walked the walk.