Tips from a master
How do you find great content for your show?
We already know humans respond to stories more than facts, that our emotions precede reasoning, and unless you’re amazingly funny — funny enough to earn a living in standup comedy — most of your content won’t make me laugh.
Listen to these tips from Kurt Vonnegut on story-telling:
- Find a subject you care about.
- Do not ramble.
- Keep it simple.
- Have the guts to cut, even parts you love.
- Sound like yourself.
- Say what you mean to say. Direct is usually best.
- Pity the (listeners) — meaning respect their time and attention.
If you actually follow these rules, I think you’ll find they work.
And if you have a better process, share it with us. You can do it anonymously, through me, if you prefer. We all have a stake in making the non-musical content on commercial radio stronger.