The Best Super Bowl Spot

What’s your choice?

This is totally subjective based on a jury of 1: moi

I start with SodaStream, partly because it looks like a cool new idea and partly because, for some reason, CBS rejected their first spot, the one they wanted to run:

In position 3, I’ve got the Jamaican-accented co-worker from Minnesota who shows how easy it is to create better moods. Just be happy, man…

I put this vaguely creepy Taco Bell spot in second place only because of the weirdness it took to cast it…

And my personal favorite, though it’s not their strongest effort, is Budweiser, still reaching for emotion with a spot about the bond between horse and man…

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