“If you want to be the best in the world don’t start by trying to create the best product or service. Start by working out how people want to feel.” ~ Bernadette Jiwa, The Story of Telling
It always starts with your listeners.
They don’t care about your budget, or your bonus, or your clock, or the VP of Programming that’s in town today.
They only care about how you make them feel every time they listen.
What are you doing today to make your listeners feel?