Radio has a long way to go…
Radio used to have some wonderful perks, most of them provided by “trade.”
Then the IRS rules changed and “trade” disappeared.
We still get fantastic seats at concerts and the theater. We get to meet lots of famous and fun people. And we get paid to talk and play music.
Hard to beat that.
But, these companies are trying:
Netflix offers 1 year of paid maternity and paternity leave to new parents.
AirBnB gives its employees $2000 every year to travel and stay in an AirBnB listing anywhere in the world.
Twitter offers 3 catered meals every day plus free on-site accupuncture and improv classes.
Facebook gives employees $4000 in “baby cash” for every newborn.
Google provides the surviving spouse or partner of a deceased employee 50% of their salary for the next 10 years.
No perk will make a horrible work environment worth it. That’s not the point.
The point is, every radio station has the potential to be a really fun place to work.
But it wouldn’t hurt to think about ways you could make your station, your company really stand out as the destination top talent chooses.
Radio really hasn’t done that in a long time.