The Apple Marketing Philosophy

3 simple points…

Mike Markkula emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.”

“Markkula wrote his principles in a one-page paper titled, ‘The Apple Marketing Philosophy,’ that stressed three points.”

“The first was empathy, an intimate connection with the feelings of the customer.”

“The second was focus: ‘In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.’ “

“The third and equally important principle…was impute. It emphasized that people form an opinion about a company or product based on the signals it conveys.” *

Just between the two of us, how’s your company doing by this measurement?






*Steve Jobs by Walter Isaacson, p.78