Ready?

No one has the answers to all your questions.

No one is right 100% of the time.

If you’re looking for a consultant with all the answers, you’re going to be disappointed.

If you’re looking for a research company that has never made a mistake, you’re going to be disappointed.

If you’re looking for someone who will always be in perfect agreement with you, you’re not really looking for a partner who may be able to help you reach “better.” You’re looking for validation of your own genius.

Better to find someone smart, and honest enough to admit s/he can’t solve every problem you have.

Are you confident enough to do that?