The Ad Trap

How much would you pay?

How much would you pay never to see another ad online?

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As both Radio and TV increase commercial loads to address staggering debt and/or outlandish executive bonus plans, it seems like consumers will do anything to escape the onslaught.

If you’re unlikely to listen to 7 spots back-to-back, or watch a 6-minute commercial break during your favorite show, why do you think anyone else behaves differently?