Guess what they have in common?
They make you feel.
They each tell a story designed to impact you emotionally.
Here they are, ranked in order by Ace Metrix as the most effective TV spots for the first quarter of 2014:
1. Puppy Love
2. Heroe’s Welcome
4. We’re All Storytellers
5. Sports Matters
Remember, this study didn’t measure popularity. There’s no goofy Dorito’s spots, no sexist Go Daddy stuff either. This measured ad effectiveness.
So when I remind you to work hard to find ways to connect emotionally, this is why.