A campaign that worked!
I mentioned P & G’s ‘Thank you, Mom’ campaign months ago in my post, The Best Job In The World, because the spots were designed to make a strong emotional connection with us.
So I was interested to see the campaign has been a major success, lifting sales of P & G products up to 20% in some stores. The emotional Olympic-themed campaign may end up creating $500 million in sales before it’s all through.
Human stories of sacrifice and dedication, of triumph and defeat, stories we can all relate to, stories meant to make us feel…
how can they not have a place on your station and its website?