Doug Erickson has a unique ability to focus your product where it needs to be focused: on the listener. He doesn’t offer ‘consultant-in-a-box’ remedies. He analyzes each product individually. Doug believes your station is a living, breathing entity, passionately absorbed by the audience, and he brings a holistic approach to radio stations by helping you synchronize perception, expectation and execution.”
Byron “Ron” Harrell
Program Director WDVD/WDRQ
Detroit