Is this dumb, or brilliant?
Have you seen the new ads for Miracle Whip? You need to. Watch this…
What do you think of this ad?
The very first image and words about the product are negative. Is that dumb or brilliant?
Does it add credibility to the other comments? Does it grab you by the ears because its so unexpected?
The point of the spot is, Miracle Whip admits it is not for everyone, and encourages you to try it, and “take a side.”
What does this make you think about your own marketing (if you’re allowed to do marketing), even your own programming and talent?
Is polarity a bad thing, or a good thing?
Isn’t differentiation one of your goals?