Struck By A Rainbow

The story

Smart brands are using stories in longer form than :30 or :60 second spots to spread delight and create WOM with fans. Like this:

Skittles “Struck By A Rainbow” from Conor Byrne on Vimeo.

Knowing we can shoot HD video with a phone today, why don’t we see more of this for radio stations and their air talent?

Is it just inertia? Is it lack of time?

What do you need at your station to make this kind of engagement with some of your most passionate devotees possible?