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I’m not sharing this ad with you because it won 4 Grand Clio Awards Tuesday. It had also won the Grand Prix award at Cannes late last year.

And I’m not sharing it because of it’s brilliance in selling; I don’t even understand what it is selling, frankly.

I’m sharing it because it’s one more example of Radio’s main competitor, Spotify, spending big bucks to further the impression that it is the best way, the only way, to reach those of us who love music.

And, as we already know, nothing could be further from the truth.

Can you imagine commercial Radio paying the money to create – and then share – advertising like this? That’s the problem, isn’t it?

Reminds me of American car companies in the 60s and 70s feeling so complacent they refused to react to consumers’ preferences for smaller, more fuel-efficient, better built cars. Thus, Toyota and Honda and Hyundai and Kia were born.

And GM and Ford’s market share fell and never recovered…