Would you be missed if you weren’t on the air today?
Would listeners call the station asking what had happened to you?
Could anyone else do what you do every day better than you’re doing it?
Are you like the voice on the McDonald’s order box, polite, factual, sort of disinterested — anonymous?
Maybe you’re more like the barista at Starbucks, friendly, busy, efficient — but not personally engaged with most customers.
Look, we all want to be missed when we leave.
The question is, what are you doing — today — to make sure you are?