Sonic Branding


HBO’s achieved it. Apple’s MAC sign-on is instantly familiar. Same for Intel. Many of the most successful companies in the world have a sonic brand.

Now Netflix has as well:

2 or 3 simple musical notes instantly take you to that brand inside your mind.

I can still hum the WLS jingle package. That not only makes me old, but it brings back some great memories.

And, it made me wonder, how many radio stations could do that today?