You are, aren’t you?
Did you see the headline in Ad Age?
“CBS SAYS 2013 SUPER BOWL IS MORE THAN 50% SOLD”
“CBS has sold more than 50% of its ad inventory for its 2013 broadcast of Super Bowl XLVII and could reach sell-out levels approaching 80% in the next few weeks…”
You can read the article HERE.
Radio has the equivalent of a Super Bowl every year with Christmas music. Huge increases in listening for almost a full month, doubling or tripling station cume.
So I’m curious…
How close to sold out is your December?
Guess I’m just wondering why Radio doesn’t work that way…