When Willie Sutton, infamous bank robber of the last century, was asked why he kept robbing banks, he replied, “Because that’s where the money is.”
Unless your station cares nothing about mothers, of almost any age, this is a noteworthy statistic: 91% of moms now use social media regularly.
What does your station’s social media strategy do to speak to that usage?
It sure seems like the moms I follow tend to be more personal, more family-oriented, and post more pictures.
This is not about you.
This is about your listeners, the ones that are moms, and why they use social media.
Perhaps if you “friend” them, watch what they post and listen to them for a few days, you can learn something useful.