2 out of 3 maybe?
“At its best a talk show made you feel as though friends smarter, funnier, and better looking than you had decided to stop by for a nightcap. It wasn’t the illusion of company. It was company.” – The Dakota Winters, Tom Barbash
Your goal on air is to entertain, to take your listeners to a place they want to go and can’t get to easily on their own.
If your listeners describe you the way Tom Barbash described the air talent above, you’re on your way.
Never underestimate the value of companionship in attracting listeners.
Now, would you want to spend time with anyone reading the liners you’re reading on your show?
Would you want to spend time with anyone talking about what you’re talking about on your show?