It’s about connecting…

I love everything about this short video.

It’s a wonderful story, for starters.

It’s relateable. It’s heart-warming. It’s optimistic.

And there’s not one word of dialogue.

No wonder it has over 7 million hits on YouTube…

Never forget that humans — all of us, regardless of culture — love a good narrative.

And we all crave connection, especially at this time of year.

Make time today to connect with someone you know who may be lonely.

Use your web site, not as some flashing billboard crammed with ads, but as a way to tell the story of who you are. Draw me into the narrative of your station.

Connect emotionally.

If you need help starting, just give me a sign…