And hold people accountable.

One of the things about working at a great radio station is the realization that you have a legacy to uphold.

Unfortunately, there aren’t very many great radio stations any more.

What do you do if your station is more average than great?

Where do you start in the journey to greatness?

Set a very high bar for each one of your personalities.

Demand more of them. Spend the time they need coaching them to a better performance, every break.

And hold everyone accountable.

Especially yourself.