Or what happened to being funny, part 2:
There is no more demanding job: live radio!
You are responsible for creating every bit of non-music content, at least 3-4 times an hour, every hour, usually 6 days a week.
You don’t have a staff of writers. You don’t have a herd of producers helping out.
It’s just you.
So, I understand mistakes. I understand trying and failing. You can’t hit a home run if you’re not swinging hard.
Still, though, you need to be brutally honest with yourself about ideas that didn’t work.
If you don’t listen to your own show every day, you need to start, because you can’t really improve if you’re not reviewing your actual performance.
Even Saturday Night Live edits. This is a bit they thought would be funnier, but as they tried it, they realized it wasn’t worthy of airing, so they cut it:
YOU should be your harshest critic.
YOU should be the arbiter of what’s worthy of being on your show because YOU are the one who will gain, or lose, listeners based on the quality of your non-musical content.
Set the highest standards. Prep relentlessly. Be honest about your own ideas.
And only air the very best.