See It Through

By Edgar Guest…


I don’t know about you, but I love these recent Chrysler spots.

Starting with last year’s Super Bowl campaign, I’ve loved every single one.

The copy. The voice. The music. The visuals.

They’re literate. This one features a poem by Edgar Guest that feels as though it were written specifically for Detroit.

Each has told a story, a believable story, of grit and determination and perserverance. A story of re-birth, of hope, which is always an emotional winner.

And I definitely remember they are Chrysler spots. They are distinctive.

They are now linked in my mind as “the brand.”

What do you think?