How to add high emotional impact to your content


I haven’t seen the film yet, but this trailer assures I will eventually.

You may not see how this impacts your on-air content but ignoring it would be a mistake.

Here, watch:

For a long time, I’ve been asking you to bring content that reflects the emotional tone of your most popular songs.

Honestly, it’s pretty rare to hear air talent today even mention the music, much less shape content to fit its moods.

Just try it once.

Just once, find some music you can play under your spoken content, music that magnifies the feeling you’re trying to evoke, whether you play it on your station or not.

If you do that once, you’ll be hooked.

Don’t ignore the most powerful tool you have just because there’s no video to accompany it.

Create those images in yours listeners’ minds with words, pacing, timbre, strategic pauses and use music to help.