Pretty clever

Ok, here’s the original ad, from 2002:

And now, the new one:

https://youtu.be/C-czRExdnao

I love how, in the 2002 ad, using music, rain, and shot-framing to set mood, IKEA sets us up for the payoff.

And I low how, in this new spot, they take us a full 360 and make recycling part of the IKEA brand.