Almost every AC music station around the world has trouble scheduling music because, regardless of country (I’ve found), sad songs test really, really well.
And those stations don’t want to play too many sad songs in a row, so they code them “SAD,” and then they have rotation issues.
It’s actually funny when you look at it that way.
Well, I’ve found another reason for you to put those high-testing tear-jerkers into your hottest rotations: “People with depression listen to sad music because it makes them feel better...”
I think it’s safe to say that about half the population of America, regardless of age, is on anti-depressants right now, In fact, THIS STUDY says depression has surged 83% for working women, so you have a responsibility to play the songs most listeners need to hear at work today.
Even listening to Barber’s Adagio for Strings, universally described as “depressing” had a positive effect. “They actually were feeling better after listening to this sad music than they were before.”
If there was ever a time when we needed help with depression, it’s now, in an election year, with a virus decimating our economy and taking over 130,000 lives.
So, fire away.
Voice your promos over Adagio for Strings. Play Adele’s “Someone Like You” every half-hour.
We need the help.
You can read the study for yourself, HERE.