Reason Isn’t Enough

And you know it, don’t you?


Decision science tells us it’s an uphill battle to fight against bias — our brains’ desire to reinforce what we already believe, rational or not.”

“More than ever, we’re living in a world where deeply-held biases shape beliefs and actions — where what we see, hear and read is tailored to reconfirm our biases.”

“Imagine the extraordinary measures needed to shift biases about a brand, to get consumers to expend the cognitive energy to reevaluate their beliefs. It requires a powerful, emotional reaction.”

That’s from an article in Ad Age, and while it’s about advertising, it’s relevant to your job too.

What is your station saying to me today that will leave me with a powerful, emotional reaction?

Maybe we should spend more time on that, huh?