An uncomfortable truth

DOVE has been doing some powerful work of late and this new idea will add to that legacy.

This makes us feel because we see ourselves, we recognize our own self-criticism.

If what we witnessed Monday does nothing more than change our idea of “perfection,” and help us see that the beauty of human life is the life itself, all the joy and hope and compassion that life represents, I hope it at least does that.

And, for marketers, when you make me feel without manipulating or cheapening my emotions, you have captured my heart and my business.