It’s all about the data.

Retailing has known for decades that new parents are the bullseye for just about every product category, and the most successful retailers now use personal data analysis to identify them.

It’s always been fairly easy to find new parents through birth records and annoucements, which are public, but the key to winning the race to their purchases lies in identifying them before their baby is born. At least, that’s Target’s theory, and they’re proving it with their results.

You can read how they do it in this New York Times article.

What I’m interested in today is whether any radio companies are doing this type of detailed data analysis on their listeners.

In this age of cut-backs, is anyone paying to learn as much as possible about everyone who listens to your station?

Wouldn’t it be easier to sell campaigns if you had this kind of factual data?