Many people believe that Radio will be fine as long as humans spend as much time in their cars as they have been for the past 60 years.
Cars make listening to radio convenient.
But, lest we act even more complacent than we already are, streaming music services will soon be the norm in all cars around the world .
And, hoping that convenience will mask the issues we have with over-commercialization and weak content between songs is not much of a strategy.
“If we want to earn loyal donors or customers, we must offer them more than convenience. Loyalty is a byproduct of resonance and convenience. Successful causes and companies don’t only make life easier for their donors or customers—they strike a chord with them too.“
That’s Bernadette Jiwa, and of course, she’s right.