Prime Stations

Seriously?

So, this was in my email a couple of weeks ago:

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Dear Doug,

As a Prime member you now get unlimited service to Prime Stations — an ad-free, internet radio service you can enjoy at no additional cost to your Prime membership.

With Prime Stations, you can find a genre or artist you like and hit play to hear a continuous stream of music that you can pause, replay or skip as many times as you’d like.

As you listen and give songs a thumbs-up or thumbs-down, each station will adapt to your music tastes.

Prime members can stream Prime Stations and over a million songs for free with the Amazon music app on IOS, Android, Kindle Fire HD/HDX, Mac, PC, and the Web.

START LISTENING

Seriously? Free music streaming is a perq?

I’m willing to pay for a prime membership to get free 2-day shipping. I consider being able to watch free movies an added bonus, but I only use it occasionally, and always when I’m on the road. I don’t think I’d pay for it, not when I already have HBO GO, Netflix, DISH Anywhere and Slingbox.

This just puzzles me. Maybe it’s a defensive move, just to have the service to keep up with Apple and Dish and Spotify and other companies that offer streaming music.

It’s certainly not something most people need and I wouldn’t pay $5 a year for it, so the perceived value is zero.