KNOXVILLE, TENNESSEE | WJXB, MIX 97.5

I’m an alumnus of Vanderbilt, in Nashville, and since Knoxville is home to the University of Tennessee, our great in-state rival, I wasn’t expecting to enjoy my visits – but boy, was I wrong. The challenge here was a decades-long dominant Country station. By dominant, I mean a station that still produced 20+ shares this decade. WIVK is easily the best smaller market radio station I had ever heard, but that just meant success tasted

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MINNEAPOLIS, MINNESOTA | KDWB

The coldest place I have ever been! Luckily this CHR station was hot, got hotter, and remained hot for a really long time. Great air staff, great leadership, and super fun relationship…

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TUCSON, ARIZONA | KMXZ, MIX 94.9 FM

My very first client and still one of my favorites because the man who hired me became a mentor and almost a surrogate father. It also allowed me to work with one of my talent idols, Bobby Rich. They’re still great, so you should check him out online one of these days…

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Houston , Texas | KILT

Legendary call letters, but only in a different format than the one we inherited. Re-branding without the benefit of an external marketing budget meant our focus had to be on creativity, on creating word-of-mouth endorsement from our new listeners…

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New York | WABC

A dysfunctional Morning Show is never easy to fix, even more so under the pressure to perform in New York City. Sometimes talent resists coaching, almost always a sign of insecurity, so the first goal is trust – the foundation on which change can happen…

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Washington, DC | WBIG – WASH

I will never forget the first time I spoke with the GM and PD of WBIG because it was before it ever went on the air. They wanted the “best air and production talent in America” and when I told them what that might cost, they never batted an eye.   WBIG’s first challenge was forcing an already-entrenched OLDIES competitor, XTRA 104, out of the format. Reaching the goal of #1 25-54 became one of

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San Diego | Broadcast Company of the Americas

John Lynch built Noble Broadcasting, one of the great radio groups in the United States. When we created a new, hybrid OLDIES/CLASSIC HITS format here, The Walrus rocketed from 26th position to Top 5 in less than year…

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Seattle | KRWM

Sometimes the competition urges us on to greatness. With a firmly entrenched, dominant AC already in the market, and signal issues as well, we needed a fantastic product, a product so much better song-for-song that every listener could immediately hear the difference. And we needed patience…

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Atlanta | WFOX

Instability, a weakening, expensive Morning Show, and lack of focus was the challenge in Atlanta. We coached our butts off, re-focused imaging and branding and merely removed barriers that were keeping success out of reach…

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Los Angeles | KABC

How do you get people to try an AM News/Talk radio station in America’s largest city, a city with hundreds of radio signals in which at least half the population speaks Spanish? Building cume is always an issue on the AM band, but this challenge was unique…

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Portland | KINK – KUPL

KINK is arguably the most famous AAA station in the world, and its unique mixture of outstanding talent and unusual music and information packages made its revival so much fun. It’s still one of America’s greatest radio stations…   KUPL, in second place with Country listeners, had Morning Show issues that required change, and once we did that, it took off like a rocket. Incredible staff, and enormous dedication to constant improvement made each weekly

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Detroit | WJR

Legendary talent on a legendary ABC-owned station, but as with most AM stations in the 90’s, this one was slowly eroding. Finding a way to stop that erosion, using the incredible assets of talent and image, was particularly satisfying because I was also a fan of J.P. McCarthy and Mitch Albom…

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