Bethany & Don
When tragedy strikes on so massive a scale as Japan’s, or Tuscaloosa’s, or Joplin’s it actually becomes more difficult to process. At least, it does for me.
There is a reason NBC’s Nightly News dominates its competitors’ offerings, and I doubt that changing Katie Couric for Scott Pelley will help CBS all that much.
Brian Williams is starting out with a huge lead, for starters, but his biggest advantage is, he knows how to tell highly personal stories.
A few points worth noticing:
By personalizing the loss of one person, Brian helps me understand that there are literally over a hundred other stories just as raw, just as emotional as this one.
And that’s a lesson worth learning when you want to move people to empathy, to action.